Home service case studies
Real results for home service and service businesses.
Here’s what the Dead River customer acquisition system has done for our clients: ads, landing pages, CRM, automated follow-up, booking, and revenue tracking, built and run for them.
Gonzalez & Sons Roofing
From 2 roofs a month to 8. At $25K a job.
- Company: Gonzalez & Sons Roofing
- Before: 2 roofs a month, $50,000/month revenue
- After: 8 roofs a month, $200,000/month revenue
- Close Rate: 35% (8 contracts signed from 23 qualified estimates)
- Result: 4x the roofs, $150,000 more every month
- What we did: Rebuilt their Google Ads account, created storm-damage landing pages, set up automated follow-up for no-shows, tracked every estimate from click to signed contract
The Pipe Whisperers (plumbing)
From $60K a year to $250K. They had to expand to keep up.
- Company: The Pipe Whisperers (plumbing)
- Before: Roughly $60,000 a year in revenue.
- After: Roughly $250,000 a year. So much work the business had to expand.
- Result: More than 4x the revenue. About $190,000 more a year.
- What we did: Launched Facebook ads targeting homeowners with 15+ year old water heaters, built emergency plumbing landing pages, set up SMS follow-up for after-hours calls
Total Auto Repair
From $20K months to $100K months.
- Company: Total Auto Repair
- Before: Roughly $20,000 a month.
- After: Roughly $100,000 a month.
- Result: 5x the revenue. About $80,000 more every single month.
- What we did: Created Facebook ads targeting car owners with check engine lights, built landing pages for brake jobs and transmission repairs, automated appointment reminders
Wicked Logistics (El Paso, TX)
From 1-2 leads a week to 5-6 a day. One became a $1.2M contract.
- Company: Wicked Logistics (El Paso, TX)
- Before: 1-2 inbound leads a week.
- After: 5-6 leads a day since October 2025.
- Result: One of those leads turned into a $1.2M/year shipping contract.
- What we did: Rebuilt their lead generation engine: new ads, a landing page built to capture shipping inquiries, and follow-up that gets every lead a response fast
Parcel Management Group (Ventura, CA)
49 leads in 30 days. $17.70 each.
- Company: Parcel Management Group (Ventura, CA)
- Before: Inquiries coming in with no system behind them.
- After: 49 Facebook leads in 30 days (August 11 to September 9, 2026).
- Result: $17.70 per lead, and every inquiry followed up automatically.
- What we did: Launched two Facebook lead campaigns, built the lead capture behind them, and set up automatic follow-up so every inquiry got a next step
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