The Dead River toolkit
Better decisions start with clearer numbers.
Ten practical tools to understand your economics, spot gaps, and make better marketing decisions. No email required to see your results.
Free calculators and checklists
Campaign ROI Calculator
See the contribution left after a campaign pays for itself.
Open tool Calculators · 1 minCustomer Acquisition Cost
Understand the true cost of winning each new customer.
Open tool Calculators · 2 minRevenue Goal Planner
Work backward from a revenue goal to the leads you need.
Open tool Calculators · 2 minAd Budget Planner
Connect customer targets, close rate, and media budget.
Open tool Diagnostics · 2 minLead Response Scorecard
Find the gaps between a new inquiry and a useful reply.
Open tool Diagnostics · 2 minGrowth Readiness Check
See whether your systems are ready for more demand.
Open tool Diagnostics · 3 minWebsite Conversion Review
Assess the path from first visit to next step.
Open tool Search & website · 3 minSEO Foundations Checklist
Review the essentials that help your site get found.
Open tool Search & website · 2 minSearch Snippet Preview
Write a clearer page title and description and preview it in Google.
Open tool Search & website · 1 minCampaign URL Builder
Build consistent tracking links so every campaign is measurable.
Open toolCalculators use your inputs and stated assumptions. Diagnostics are self-assessments, not automated audits. Results stay in your browser.