Demand Intelligence

Find the people.
See the intent.
Reach your market.

Your next customer is already researching. Demand Intelligence helps you find that audience and put it to work across your advertising and sales tools.

Business and consumer data. Nationwide coverage. Daily intent refresh.

Dallas · 4,500 searching
diAudience explorerIllustration
RoofingDallas, TexasLast 2-7 days
Recent research activity4,500 matching contacts

The data behind your audience

A bigger picture.
A sharper audience.

280M

U.S. consumer profiles

Audience coverage across consumer markets.

95%

Contact-data accuracy

Accuracy of matched contact information.

60B

Weekly behaviors and URLs

Research activity used to build focused audiences.

Take control of your targeting

A broad audience is easy.
A relevant audience is the point.

A job title or a location only tells you part of the story. Add what people are researching, when they researched it and how it fits your market. Give your next campaign a more focused starting point.

Research activity

What people searched, read and compared in the last few days.

Matched profiles

That activity matched to real business and consumer records.

Your audience

Filtered by topic, location, recency and the attributes you choose.

Your campaigns

Exported to ads, email and sales tools, ready to run.

One platform. Four practical jobs.

From intent to action.

01

Find your audience.

Start with what people are researching. Narrow your audience by topic, location and recent activity, then add the business or consumer filters that matter to your campaign.

  • Purchase-intent signals
  • Location and recency filters
  • Business and consumer audiences
02

Identify website visitors.

Connect website activity with matched visitor profiles. See who is engaging with your business and build audiences for your next campaign.

  • Visitor identification
  • Matched contact profiles
  • Retargeting audiences
03

Fill in the missing details.

Enrich contact records with available consumer and business information. Give your sales and marketing teams a clearer picture of who they are trying to reach.

  • Contact enrichment
  • Business attributes
  • Consumer attributes
04

Put your data to work.

Export focused lists and prepare audiences for your advertising and sales tools. Use the same audience intelligence across your campaigns instead of starting from scratch in each platform.

  • Audience exports
  • Meta and Google audiences
  • Sales and marketing activation

See the actual platform

Your market.
Your audience.
Right on screen.

Watch us search the Dallas roofing market and filter recent research activity. The walkthrough shows the last two days and the last seven days, so you can see how recency changes the audience.

Dallas roofing demonstration. Audience counts reflect the recorded search.

Built for the way you work

Your data should
move with you.

Build the audience once. Export the list, prepare an advertising audience or bring enriched contact information into your sales tools.

See it with your use case
Meta AdsGoogle AdsContact listsCustomer managementAudience exportsSales tools

A closer look

What you
want to know.

What does Demand Intelligence do?

Demand Intelligence helps you find audiences showing relevant research activity, identify matched website visitors, enrich contact information and use those audiences in your marketing and sales tools.

What does purchase intent mean?

Purchase-intent signals indicate that someone has recently researched a relevant topic, product or service. They help you focus your audience, but do not guarantee that a person is qualified or ready to buy.

How recent are the signals?

The platform refreshes intent data daily. You can filter by the available lookback windows, including the last two or seven days shown in our Dallas roofing walkthrough.

Does it support businesses and consumers?

Yes. Build business and consumer audiences nationwide, using the topics, locations and attributes available for your market.

Can I use the audiences in my existing tools?

You can export lists and prepare audiences for Meta and Google. On the demo, we show how the available exports and connections fit your current tools.

What is buyer intent data?

Buyer intent data is the same thing as purchase intent data: signals that a person or company is actively researching a product or service right now, such as searches, page visits and content reads in the last few days. It tells you who is in the market today, so you can reach them before they pick someone else.

How do I get intent data for my business?

Through a platform that collects and matches the signals, like Demand Intelligence. You tell us the topics and locations that matter, the platform delivers the matching audiences daily, and you use them in email, ads or calls. Book a demo and we will show you the live reach for your market.

Is this the same as Demand Flow?

Demand Intelligence is the data platform. Demand Flow is our managed marketing system, which uses audience intelligence alongside advertising, landing pages and follow-up.

See Demand Intelligence

Let’s look at
your market.

Tell us who you want to reach. We’ll walk through the platform and show how to build an audience around your business, your location and what your customers are researching.

A live product walkthrough with the Dead River Management team.

Request your demo

See what the platform can do for your team.

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