Dead River Demand Intelligence · Nationwide B2B and B2C audience intelligence
Dead River Demand Intelligence is an audience intelligence platform that helps teams identify relevant purchase-intent signals, build focused audiences, and prioritize sales and advertising where demand may already be forming.
See the platform
Watch how quickly a broad market can be narrowed into a more focused audience using recent purchase-intent signals.
Additional proof
Instead of starting with a broad audience, Demand Intelligence helps you narrow in on people and businesses showing relevant purchase-intent signals.
Example
In this example, the platform surfaced an estimated 4.5K matching contacts around Roofing, Roof Repair, Roof Inspection, and Roof Damage.
Purchase-intent signals indicate relevant market activity and do not guarantee a purchase.
Dallas roofing is one example. Demand Intelligence can be used across B2B and B2C markets nationwide.
Business and consumer markets
The same purchase-intent signals work at the audience level for consumer categories and at the account level for business markets.
B2C purchase intent
Identify consumer audiences showing relevant purchase-intent activity across categories, markets, and recent time windows.
B2B purchase intent
Identify businesses showing relevant intent around products, services, software, vendors, and business needs.
Category availability depends on the platform and the advertising and data rules that apply to each market. Sensitive categories are handled within those limits.
What it does for you
Use purchase-intent signals to narrow broad markets into more focused audiences.
Give sales teams a better place to start instead of working completely cold lists.
Use audience intelligence to inform paid-media strategy and campaign planning where platform rules allow.
See where interest is appearing by topic, geography, and recent activity.
Use the same platform across both business and consumer markets.
Who it is for
Useful for outbound prospecting and for paid-media audience strategy, for teams targeting customers and companies across the U.S.
One plan. Full access.
Full platform access for your team on a single monthly plan. No public tiers and no onboarding charge. Agency and multi-client arrangements are discussed on the demo.
Book a DemoPurchase-intent signals point to people and businesses showing activity relevant to what you sell, so your team can prioritize where to spend attention and budget. They indicate likely interest. They do not establish that anyone will buy, they do not identify intent with certainty, and they do not grant permission for unsolicited outreach.
Platform coverage, filters, and usage terms are confirmed in your agreement. Audience intelligence also informs targeting inside our growth engagements where it is useful.
Explore the platform
Learn how the core capabilities fit together, then choose the place that best matches what your team needs.
Understand how anonymous website traffic can become a more useful audience for permitted follow-up and activation.
Explore visitor identificationBuild B2B and B2C audiences using relevant business, consumer, behavioral, and intent attributes.
Explore the audience builderSee what to evaluate before choosing an intent-data platform, from coverage and freshness to activation and compliance.
Compare providersBuyer intent data FAQ
Buyer intent data is behavioral information that indicates people or businesses may be researching a topic, product, or service. It helps teams prioritize audiences, but it does not prove that someone will buy.
Yes. Dead River Demand Intelligence supports business and consumer audience use cases, subject to platform coverage and the rules that apply to each market.
It can help prioritize sales research and inform advertising audiences. Every activation still has to follow applicable privacy, outreach, and advertising-platform rules.
Website visitor identification focuses on resolving some anonymous site traffic. Buyer intent data can also include relevant activity beyond your own website. They are related capabilities, not identical ones.
Full platform access is $3,000 per month with no setup fee. Agency and multi-client arrangements are discussed during the demo.
Next step
Explore the platform and see how B2B and B2C purchase-intent signals can help your sales or marketing team focus on higher-opportunity audiences.