B2B and B2C coverage
Decide whether you need company-level business signals, consumer audiences, or both. Many intent data providers specialize in only one side.
Intent data providers · Independent buying guide
Compare intent data providers by what your team can actually use.
The best buyer intent data platform is not the one with the longest feature list. It is the one with the right coverage, fresh enough signals, usable activation, clear limits, and responsible rules for your market.
Compare the pricing model
Know what happens when your usage grows.
A lower starting price can still come with setup costs and a fixed credit ceiling. Compare the access model, not only the monthly number.
| Provider | Monthly | Setup | Access |
|---|---|---|---|
| Predictable accessDead River Demand Intelligence | $3,000/month | $0 | Full platform accessNo audience-credit ceiling |
| AudienceLab · 2M-credit plan | $1,497/month | $500 | 2 million audience creditsUsage capped by credits |
| AudienceLab · 3.5M-credit plan | $2,000/month | $500 | 3.5 million audience creditsUsage capped by credits |
One flat monthly plan. No setup fee. No audience-credit ceiling.
Six buying criteria
What to ask every intent data provider.
Use the same questions in every demo so a polished dashboard does not hide weak coverage, stale data, or unusable exports.
Signal source and freshness
Ask what activity contributes to a signal, how recently it occurred, how frequently data refreshes, and what a signal does not prove.
Identity and visitor matching
Confirm whether the platform only scores companies or can also support eligible person-level audiences and website visitor identification.
Audience activation
Check whether audiences can move into the advertising platforms, CRM, and sales workflows your team actually uses.
Pricing and limits
Compare monthly access, record or credit limits, seats, exports, destinations, onboarding costs, and contract length.
Privacy and permitted use
A provider should explain coverage and restrictions clearly. Intent or identity data does not automatically create consent for outreach.
Choose around the use case
“Intent data” can describe very different products.
B2B account intent
Useful when sales teams need to prioritize companies or buying groups researching a category.
Consumer purchase intent
Useful when brands and advertisers need B2C audiences built around relevant behavioral or category signals.
Website visitor identification
Useful when a team wants more context around a portion of its own anonymous site traffic.
Audience building and activation
Useful when data must become an addressable audience inside supported advertising or CRM systems.
Our approach
One platform across B2B and B2C intent.
Dead River Demand Intelligence combines audience building, relevant purchase-intent signals, visitor identification capabilities, and supported activation in one full-access plan.
Full platform access
$3,000 per month. No setup fee. Exact coverage, destinations, and agency arrangements are confirmed during the demo.
Use signals responsibly
Signals help prioritize attention. They do not prove someone will buy and do not grant permission for unsolicited outreach.
Common questions
Intent data provider FAQ.
What is an intent data provider?
An intent data provider collects or organizes behavioral signals that may indicate people or businesses are researching particular topics, products, or services.
Which intent data provider is best?
The best provider depends on whether you need B2B, B2C, visitor identification, advertising activation, sales prioritization, or a combination. Compare coverage, freshness, integrations, limits, and permitted use.
How much does intent data cost?
Pricing varies widely by coverage, seats, records, exports, integrations, and contract terms. Dead River Demand Intelligence provides full platform access for $3,000 per month with no setup fee.
Does intent data guarantee someone is ready to buy?
No. Intent data is a prioritization signal. It does not guarantee identity, interest, timing, permission, or a purchase.
Compare it with your own market
Bring a real audience and evaluate the output.
A focused demo is more useful than a generic feature tour. Bring the market, geography, and activation goal your team actually has.