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BLACK FRIDAY For 9,000+ email lists

YOUR BLACK FRIDAY EMAIL CAMPAIGNS, DONE FOR YOU.

Twelve emails, built in your email platform. You approve the designs. We go live 3 business days later.

BOOK YOUR BFCM EMAIL STRATEGY CALL Approve your designs by Monday, November 9 to start with the teaser.

WHAT THESE EMAILS HAVE DONE

Here’s what our email campaigns have done for online stores. We keep client names private.

5,000+orders on a $120 offer, from a 25,000-subscriber list
500+orders from a 15,000-subscriber list
200+orders from a 10,000-subscriber list
120+orders from an 8,900-subscriber list

Offers on these campaigns ran from $39 to $120.

WHAT YOU GET

  • The plan. Your offer, your send dates and who gets which email, worked back from Black Friday.
  • Seven campaign emails. Teaser, VIP early access, the Black Friday launch, weekend reviews, the Sunday deadline, Cyber Monday and last chance.
  • Five automatic emails. Welcome, a browse reminder, two cart reminders and a thank-you. They go out on their own when a shopper signs up, looks, leaves a cart or buys.
  • The writing and design. Subject lines, preview text, every word and the finished layouts.
  • The build. All of it set up in your email platform. Your regular promo emails get paused so nobody gets two at once.
  • The checks. Every code, button, deadline and phone layout tested before launch. Buyers stop getting sale emails the moment they pay.
  • The report. Delivered, clicks, paid orders and revenue after the sale.
BOOK YOUR BFCM EMAIL STRATEGY CALL A short call about your list, your offer and your launch date.

5-star rated on Google and Facebook

SEE THE WORK

Two emails from a full sample campaign we built for an eyewear store.

Black Friday launch email: 30% off frames, 50% off prescription lenses, the code and a Shop Black Friday button above the fold
The Black Friday launch. Offer, code and button before anyone scrolls.
Cart reminder email: the frame left in checkout, the Black Friday price of $84 down from $120, and a Return to my checkout button
The first cart reminder, 30 minutes after checkout stops.

See all 12 emails in the sample campaign

THE SEND CALENDAR

Every email has one job. Here’s the full run for this year.

DateEmailIts job
Fri, Nov 13TeaserGets people on the early access list. One button. No code yet.
Tue, Nov 24VIP early accessYour best customers get first pick with their own code.
Fri, Nov 27, 6 AMBlack Friday launchOffer, code and shop button before anyone scrolls.
Sat, Nov 28ReviewsReal reviews and help picking the right product.
Sun, Nov 29DeadlineThe real end time. Midnight means midnight.
Mon, Nov 30Cyber MondayA new offer, not the old code with a new name.
Tue, Dec 1Last chanceA short note from the owner. The offer ends at 8 PM.

HOW IT WORKS

  1. Book a short call. We go over your list, your offer and your launch date.
  2. Agree on the scope. What we build, in which platform, by when, and the price. All set before work starts.
  3. We plan, write and design. You send your products and your brand. We do the rest.
  4. You approve the designs. Nothing goes out without your OK.
  5. We launch. Live 3 business days after you approve.
  6. We watch it and report. Orders and revenue, not opens.

APPROVE BY

To start withApprove the designs by
The teaser on Nov 13Monday, November 9
Early access on Nov 24Wednesday, November 18
The Black Friday launch on Nov 27Friday, November 20

The later you start, the fewer emails you get to send. The teaser and early access do a lot of the selling before Black Friday starts.

BOOK YOUR BFCM EMAIL STRATEGY CALL Book now to keep the full run on the table.

5-star rated on Google and Facebook

WHO IT'S FOR

  • Online stores that sell products. Anything people buy in a cart and get shipped.
  • About 9,000 subscribers and up. That’s the list size we build for.
  • Owners who want it handled. You approve the designs. We do the planning, writing, building and testing.

Bring your store URL, your email platform, your list size, the emails you already send, and the products you want to push. Want to learn how we plan it first? Read our Black Friday email marketing guide.

BLACK FRIDAY EMAIL CAMPAIGNS

PICK A TIME FOR YOUR BFCM EMAIL STRATEGY CALL

Open the calendar in a new tab · Rather email? brandon@deadrivermanagement.com

Thinking character

BLACK FRIDAY EMAILS, STRAIGHT ANSWERS

How much does it cost?
Scope and price are agreed on the call, before any work starts. You’ll know exactly what we’re building and what we need from you.
How long does it take to set up?
We go live 3 business days after you approve the designs. Nothing goes out until you say yes.
What list size do you work with?
Stores with about 9,000 email subscribers and up.
Which email platform do you build in?
The one your store already uses. We set up the campaigns and the holiday flows inside your account, so you own all of it.
Will my customers get too many emails?
No. Buyers leave the sale emails as soon as they pay. Cart reminders stop when someone checks out. We cap how many emails one person gets.
What do I need to have ready?
Your store URL, your email platform, your list size, the emails you already send, and the products you want to push.