Facebook ads management

Facebook Ads Management That Books Customers. Not Just Likes.

Facebook and Instagram (Meta) ads management for service businesses, nationwide and in El Paso.

We write, build, and run your Facebook and Instagram campaigns, then catch every lead with fast follow-up. The money you spend turns into booked work, not a list of names nobody called.

The problem

Most Facebook ads get attention. Not customers.

Boosted posts and likes.

Likes and reach look good in a report. They do not put a job on the calendar.

Lead forms nobody works.

A lead comes in at 7pm, nobody answers until tomorrow, and they already booked someone else.

No idea what a customer costs.

Without tracking from ad to booked job, you cannot tell which campaign is paying for itself.

The offer

One guarantee, whatever you sell.

Facebook ads are one of the channels inside our Demand Flow system, aimed at the people purchase intent data says are ready to buy.

Want Facebook Ads on its own? Book a call and we will quote it separately.

What we build

Everything it takes to turn ads into booked work.

Strategy and targeting

Audiences built around your service area and the jobs you want more of.

Ads written and designed

We write, design, and manage the ads. You approve before anything goes live.

Lead forms and landing pages

Built to collect real customers with one clear next step.

Fast follow-up

Every new lead gets a quick text and email reply, and follow-up until they book or say no.

Tracking you can trust

Cost per lead and cost per booked job, from ad to calendar. The ad account is yours.

Posting, if you want it

Need organic posts too? We can run your Facebook and Instagram posting alongside the ads.

Results

Facebook ads we have run

Parcel Management Group

49 Facebook lead-form leads in 30 days at $17.70 each (August 11 to September 9, 2026), with every inquiry followed up automatically.

Read the case study

The Pipe Whisperers

Facebook ads aimed at homeowners with water heaters over 15 years old, emergency landing pages, and text follow-up for after-hours calls. Roughly $60,000 a year in revenue became roughly $250,000.

Read the case study

Who it is for

Built for service businesses, in El Paso and nationwide

A good fit

  • You sell a service people buy from someone local
  • You can answer new leads fast
  • You want booked work, not likes and reach
  • You can fund ad spend on top of our fee

By trade:Roofing,Plumbing,HVAC,Auto repair

FAQ

Common questions.

Is it Facebook ads or Meta ads?

Same thing. Meta owns Facebook and Instagram, and one ad account runs both. We place your ads wherever they perform best.

Is ad spend included?

No. Ad spend is paid straight to Meta from your own ad account, so you see every dollar. Our fee covers building and running the campaigns and the follow-up.

Do I need to make the ads?

No. We write, design, and manage the ads, the forms, and the landing pages. We only need a quick approval before anything goes live, plus any job photos you want us to use.

How fast do leads come in?

Ads start running as soon as Meta approves them. The first few weeks are for testing audiences and offers, and we adjust every week from there.

Do you manage social media posting?

Usually alongside ads rather than on its own. If you want organic Facebook and Instagram posts as well, we can add them.

Do you work outside El Paso?

Yes. We run Facebook ads for businesses nationwide.

What is a Facebook lead form?

A Facebook lead form opens inside the Facebook or Instagram app when someone taps your ad, with their name and phone already filled in. It gets more leads at a lower cost than sending people to a website, but the leads cool fast. Parcel Management Group got 49 lead-form leads in 30 days at $17.70 each, with every one followed up automatically.

How much should a local business spend on Facebook ads?

Enough to get 30 to 50 leads a month, so the campaign has data to improve on. For most home service businesses that is $750 to $2,000 a month in ad spend, on top of management. Start with one offer and one audience, then add budget to what books jobs. Ad spend is paid from your own account.

How do Facebook ads work?

You write an ad, pick an area, and set a daily budget. Meta shows the ad in the Facebook and Instagram feeds of people likely to respond, and you pay per click or per thousand views. The lead fills a form or lands on your page, and your job is to answer within minutes. Meta finds the people. The ad and the follow-up do the selling.

Do Facebook ads work for contractors?

Yes, for the right jobs. Emergency work comes from Google, where people search. Planned work like water heaters, roof replacements, system upgrades, and remodels comes from Facebook ads aimed at the right homes. The Pipe Whisperers grew from about $60,000 a year to about $250,000 with Facebook ads as one of their channels.

Are Facebook ads worth it for a small business?

They are worth it when every lead gets a reply in minutes and cost per booked job is tracked. A freight client got 49 leads in 30 days at $17.70 each with automatic follow-up. They are not worth it when leads sit in an inbox until tomorrow. The ads are cheap. The missed follow-up is what costs you.

What does it cost?

It depends on your market and goals. For home services, med spas, dental, real estate, and ecommerce we have set offers with a guaranteed target, listed on each industry page. For anything else, we quote on a short call. Ad spend is always separate and paid from your own account.

Next step

Ready to see what Facebook Ads can book for you?

Book a short strategy call. We will look at your market and what you run today, then tell you which offer fits. If we are not a fit, we will say so.