Boosted posts and likes.
Likes and reach look good in a report. They do not put a job on the calendar.
Facebook ads management
Facebook and Instagram (Meta) ads management for service businesses, nationwide and in El Paso.
We write, build, and run your Facebook and Instagram campaigns, then catch every lead with fast follow-up. The money you spend turns into booked work, not a list of names nobody called.
The problem
Likes and reach look good in a report. They do not put a job on the calendar.
A lead comes in at 7pm, nobody answers until tomorrow, and they already booked someone else.
Without tracking from ad to booked job, you cannot tell which campaign is paying for itself.
The offer
Facebook ads are one of the channels inside our Demand Flow system, aimed at the people purchase intent data says are ready to buy.
Want Facebook Ads on its own? Book a call and we will quote it separately.
What we build
Audiences built around your service area and the jobs you want more of.
We write, design, and manage the ads. You approve before anything goes live.
Built to collect real customers with one clear next step.
Every new lead gets a quick text and email reply, and follow-up until they book or say no.
Cost per lead and cost per booked job, from ad to calendar. The ad account is yours.
Need organic posts too? We can run your Facebook and Instagram posting alongside the ads.
Results
Parcel Management Group
49 Facebook lead-form leads in 30 days at $17.70 each (August 11 to September 9, 2026), with every inquiry followed up automatically.
Read the case studyThe Pipe Whisperers
Facebook ads aimed at homeowners with water heaters over 15 years old, emergency landing pages, and text follow-up for after-hours calls. Roughly $60,000 a year in revenue became roughly $250,000.
Read the case studyWho it is for
By trade:Roofing,Plumbing,HVAC,Auto repair
We are based in El Paso and run Facebook and Instagram ads for businesses across El Paso County and the borderland, and for businesses across the country.
FAQ
Same thing. Meta owns Facebook and Instagram, and one ad account runs both. We place your ads wherever they perform best.
No. Ad spend is paid straight to Meta from your own ad account, so you see every dollar. Our fee covers building and running the campaigns and the follow-up.
No. We write, design, and manage the ads, the forms, and the landing pages. We only need a quick approval before anything goes live, plus any job photos you want us to use.
Ads start running as soon as Meta approves them. The first few weeks are for testing audiences and offers, and we adjust every week from there.
Usually alongside ads rather than on its own. If you want organic Facebook and Instagram posts as well, we can add them.
Yes. We run Facebook ads for businesses nationwide.
A Facebook lead form opens inside the Facebook or Instagram app when someone taps your ad, with their name and phone already filled in. It gets more leads at a lower cost than sending people to a website, but the leads cool fast. Parcel Management Group got 49 lead-form leads in 30 days at $17.70 each, with every one followed up automatically.
Enough to get 30 to 50 leads a month, so the campaign has data to improve on. For most home service businesses that is $750 to $2,000 a month in ad spend, on top of management. Start with one offer and one audience, then add budget to what books jobs. Ad spend is paid from your own account.
You write an ad, pick an area, and set a daily budget. Meta shows the ad in the Facebook and Instagram feeds of people likely to respond, and you pay per click or per thousand views. The lead fills a form or lands on your page, and your job is to answer within minutes. Meta finds the people. The ad and the follow-up do the selling.
Yes, for the right jobs. Emergency work comes from Google, where people search. Planned work like water heaters, roof replacements, system upgrades, and remodels comes from Facebook ads aimed at the right homes. The Pipe Whisperers grew from about $60,000 a year to about $250,000 with Facebook ads as one of their channels.
They are worth it when every lead gets a reply in minutes and cost per booked job is tracked. A freight client got 49 leads in 30 days at $17.70 each with automatic follow-up. They are not worth it when leads sit in an inbox until tomorrow. The ads are cheap. The missed follow-up is what costs you.
It depends on your market and goals. For home services, med spas, dental, real estate, and ecommerce we have set offers with a guaranteed target, listed on each industry page. For anything else, we quote on a short call. Ad spend is always separate and paid from your own account.
Next step
Book a short strategy call. We will look at your market and what you run today, then tell you which offer fits. If we are not a fit, we will say so.