Dead River Management

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Logistics marketing · Freight lead generation

From 1-2 leads/week to 5-6 leads/day in 3 months. One lead became a $1.2 million contract.

Wicked Logistics was stuck at 1-2 inbound leads per week with no predictable system for bringing in new shipping customers. We rebuilt their lead generation engine with new ads, a landing page built to capture shipping inquiries, and follow-up that gets every lead a response fast.

3 months later, they’re getting 5-6 leads per day, and one of those leads became a $1.2 million/year shipping contract.

  • 1-2 leads/week → 5-6 leads/day (25x growth)
  • Timeline: 3 months
  • Result: $1.2M/year shipping contract from one lead
  • Location: El Paso, TX
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The problem

The business at 1-2 leads/week: No predictable lead flow, no follow-up system.

When Wicked Logistics came to us, they were getting 1-2 inbound leads per week. For a trucking and freight business, that meant very few new opportunities entering the pipeline.

Their challenges:

  • Website wasn’t mobile-friendly (most freight inquiries happen on mobile)
  • No Google Ads or search campaigns (100% reliant on word-of-mouth and referrals)
  • No landing page optimized for shipping inquiries (generic contact form, no clear CTA)
  • No CRM or follow-up workflow (leads would come in and get lost)
  • No fast response system (leads would wait days for a response)

The owner knew they could handle more work, but they didn’t have a system for bringing in qualified shipping inquiries consistently.

The solution

What we did: Mobile-first website, Google Ads, and automated follow-up.

We built a complete freight lead generation system focused on three things:

  1. Get more qualified shipping inquiries from businesses actively looking for freight services
  2. Convert more website visitors into quote requests
  3. Follow up with every lead fast (within 1 hour)
  1. Month 1Foundation & website rebuild
  2. Month 2Paid advertising launch
  3. Month 3Optimization & results

Here’s exactly what we did:

Month 1: Foundation & website rebuild

  • Rebuilt website for mobile conversions (click-to-call buttons, easy quote request forms)
  • Created dedicated landing page for freight quotes (optimized for shipping inquiries)
  • Set up call tracking and conversion tracking to measure which ads were driving leads
  • Set up CRM follow-up workflow (every lead gets assigned to a sales rep immediately)
  • Created automated fast response system (text + email within 1 hour of inquiry)

Month 2: Paid advertising launch

  • Launched Google Ads targeting "freight shipping El Paso," "trucking services Texas," "LTL shipping quotes"
  • Started with $1,500/month ad budget, scaled to $2,500/month as results improved
  • A/B tested ad copy and landing pages to improve cost per lead
  • Set up conversion tracking to measure quote requests, calls, and signed contracts

Month 3: Optimization & results

  • Consistently getting 5-6 leads/day (vs. 1-2 leads/week before)
  • One lead became a $1.2M/year shipping contract
  • Average response time: <1 hour (vs. days before)
  • CRM workflow ensures no lead gets lost

The result

1-2 leads/week to 5-6 leads/day: 25x growth in 3 months. One lead = $1.2M contract.

Wicked Logistics went from 1-2 leads/week to 5-6 leads/day in just 3 months, a 25x increase in lead volume.

Key metrics:

  • Lead volume: 1-2/week → 5-6/day (25x growth)
  • Timeline: 3 months
  • Monthly ad spend: $0 → $2,500
  • Average response time: Days → <1 hour
  • Result: $1.2M/year shipping contract from one lead

Before vs. after

MetricBeforeAfter
Lead Volume1-2/week5-6/day
Average Response TimeDays<1 hour
Ad Spend$0$2,500/month
Largest Contract From One LeadN/A$1.2M/year

What this cost

Total Investment Over 3 Months

$7,500

$2,500/month × 3 months

Value of $1.2M Contract

$1,200,000/year

One inbound lead

ROI

160x

$1.2M ÷ $7,500 investment

The $1.2M contract alone paid for the entire marketing investment 160x over.

“Dead River turned our website into a lead generation machine. We went from hoping the phone would ring to getting 5-6 qualified inquiries every single day. And one of those leads became a $1.2 million contract. That’s life-changing.”

JR, Owner, Wicked Logistics

How this applies to your business

Could we replicate this for your freight or logistics business?

Wicked Logistics’ result is specific to their market, their services, and their starting point. But the system we built for them works for any trucking or freight business that:

  • Is getting 1-10 leads/week and wants to scale
  • Has capacity to handle more shipping contracts
  • Is willing to invest $2,000-$3,000/month in ads + management
  • Wants predictable, consistent lead flow (not just word-of-mouth)

This system is NOT a good fit if:

  • You’re getting less than 1 lead/week (not enough volume to scale profitably)
  • You can’t invest $2,000-$3,000/month in ads + management
  • You’re already maxed out on capacity and can’t take on more contracts
  • You’re not willing to commit to at least 3 months (results take time)

If that sounds like you, book a free strategy call. We’ll audit your current marketing, identify the biggest bottleneck, and show you exactly how we’d replicate this system for your freight business.

We only take on 3 new freight/logistics clients per quarter. If you’re serious about scaling, don’t wait.

Book Your Free Strategy Call Now