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LOGISTICS MARKETING · FREIGHT LEAD GENERATION

FROM 1-2 LEADS/WEEK TO 5-6 LEADS/DAY IN 3 MONTHS. ONE LEAD BECAME A $1.2 MILLION CONTRACT.

Wicked Logistics was stuck at 1-2 inbound leads per week with no predictable system for bringing in new shipping customers. We rebuilt their lead generation engine with new ads, a landing page built to capture shipping leads, and follow-up that gets every lead a response fast.

All results

  • 1-2 leads/week → 5-6 leads/day (25x growth)
  • Timeline: 3 months
  • Result: $1.2M/year shipping contract from one lead
  • Location: El Paso, TX

PERFORMANCE HIGHLIGHTS

Lead Volume5-6/dayfrom 1-2/weekBeforeAfter
Average Response Time<1 hourfrom Days
Largest Contract From One Lead$1.2M/yearfrom N/A

3 months later, they’re getting 5-6 leads per day, and one of those leads became a $1.2 million/year shipping contract.

THE BUSINESS AT 1-2 LEADS/WEEK: NO PREDICTABLE LEAD FLOW, NO FOLLOW-UP SYSTEM.

When Wicked Logistics came to us, they were getting 1-2 inbound leads per week. For a trucking and freight business, that meant very few new opportunities entering the pipeline.

Their challenges:

  • Website wasn’t mobile-friendly (most freight leads happen on mobile)
  • No Google Ads or search campaigns (100% reliant on word-of-mouth and referrals)
  • No landing page optimized for shipping leads (generic contact form, no clear CTA)
  • No CRM or follow-up workflow (leads would come in and get lost)
  • No fast response system (leads would wait days for a response)

The owner knew they could handle more work, but they didn’t have a system for bringing in qualified shipping leads consistently.

WHAT WE DID: MOBILE-FIRST WEBSITE, GOOGLE ADS, AND AUTOMATED FOLLOW-UP.

We built a complete freight lead generation system focused on three things:

  1. Get more qualified shipping leads from businesses actively looking for freight services
  2. Convert more website visitors into quote requests
  3. Follow up with every lead fast (within 1 hour)

Here’s exactly what we did:

Month 1: Foundation & website rebuild

  • Rebuilt website for mobile conversions (click-to-call buttons, easy quote request forms)
  • Created dedicated landing page for freight quotes (optimized for shipping leads)
  • Set up call tracking and conversion tracking to measure which ads were driving leads
  • Set up CRM follow-up workflow (every lead gets assigned to a sales rep immediately)
  • Created automated fast response system (text + email within 1 hour of lead)

Month 2: Paid advertising launch

  • Launched Google Ads targeting "freight shipping El Paso," "trucking services Texas," "LTL shipping quotes"
  • Started with $1,500/month ad budget, scaled to $2,500/month as results improved
  • A/B tested ad copy and landing pages to improve cost per lead
  • Set up conversion tracking to measure quote requests, calls, and signed contracts

Month 3: Optimization & results

  • Consistently getting 5-6 leads/day (vs. 1-2 leads/week before)
  • One lead became a $1.2M/year shipping contract
  • Average response time: <1 hour (vs. days before)
  • CRM workflow ensures no lead gets lost

1-2 LEADS/WEEK TO 5-6 LEADS/DAY: 25X GROWTH IN 3 MONTHS. ONE LEAD = $1.2M CONTRACT.

Wicked Logistics went from 1-2 leads/week to 5-6 leads/day in just 3 months, a 25x increase in lead volume.

Key metrics:

  • Lead volume: 1-2/week → 5-6/day (25x growth)
  • Timeline: 3 months
  • Monthly ad spend: $0 → $2,500
  • Average response time: Days → <1 hour
  • Result: $1.2M/year shipping contract from one lead
MetricBeforeAfter
Lead Volume1-2/week5-6/day
Average Response TimeDays<1 hour
Ad Spend$0$2,500/month
Largest Contract From One LeadN/A$1.2M/year
Total Investment Over 3 Months$7,500$2,500/month × 3 months
Value of $1.2M Contract$1,200,000/yearOne inbound lead
ROI160x$1.2M ÷ $7,500 investment

The $1.2M contract alone paid for the entire marketing investment 160x over.

“Dead River turned our website into a lead generation machine. We went from hoping the phone would ring to getting 5-6 qualified leads every single day. And one of those leads became a $1.2 million contract. That’s life-changing.”

JR, Owner, Wicked Logistics

COULD WE REPLICATE THIS FOR YOUR FREIGHT OR LOGISTICS BUSINESS?

Wicked Logistics’ result is specific to their market, their services, and their starting point. But the system we built for them works for any trucking or freight business that:

  • Is getting 1-10 leads/week and wants to scale
  • Has capacity to handle more shipping contracts
  • Is willing to invest $2,000-$3,000/month in ads + management
  • Wants predictable, consistent lead flow (not just word-of-mouth)

This system isn't a good fit if:

  • You’re getting less than 1 lead/week (not enough volume to scale profitably)
  • You can’t invest $2,000-$3,000/month in ads + management
  • You’re already maxed out on capacity and can’t take on more contracts
  • You’re not willing to commit to at least 3 months (results take time)

If that sounds like you, book a free strategy call. We’ll audit your current marketing, identify the biggest bottleneck, and show you exactly how we’d replicate this system for your freight business.

CLAIM YOUR FREE 30-MINUTE STRATEGY SESSION Free. 30 minutes. No pitch until we know it's a fit.

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$100,000 IN NEW REVENUE IN 90 DAYS OR YOU DON'T PAY US.

Our team calls every lead within 5 minutes, follows up, books the appointment and rebooks no-shows. You show up and close the job.

Or skip the guarantee and pay $250 for every appointment we book.

WE LITERALLY WROTE THE BOOK ON…

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Marketing is F*cking Easy, the Dead River playbook

Marketing is F*cking Easy is the playbook we run inside Dead River, written so you can do it yourself. The system, the people already looking, the ads, and your first 90 days. 158 pages, no fluff, straight to what to do Monday morning.

WICKED LOGISTICS, STRAIGHT ANSWERS

What result did Wicked Logistics see?
Wicked Logistics went from 1-2 leads a week to 5-6 leads a day in 3 months with Dead River Management. One lead became a $1.2M/year shipping contract.
What kind of business is this case study about?
A logistics company that needed a much higher daily lead volume.
Where can I see more client results?
See all case studies at https://www.deadrivermanagement.com/work

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