Stuck in verification.
Background checks, licenses, and insurance paperwork stall, and the ads never go live.
Google Local Services Ads
Google Local Services Ads That Put You at the Very Top.
Local Services Ads (LSA) management, from Google Guaranteed and Google Screened setup to answering every lead. Nationwide and in El Paso.
Local Services Ads sit above everything else on Google, with a badge that tells searchers you are checked and trusted. You pay per lead, not per click. We get you verified, set the profile up to win, and make sure every lead gets answered.
The problem
Most Local Services Ads profiles lose leads they already paid for.
Leads that go unanswered.
Google ranks you on how fast you respond. Missed calls and slow replies push you down and cost you the job.
Paying for bad leads.
Wrong service, wrong area, or spam. Google lets you dispute them, but only if someone does.
The offer
One guarantee, whatever you sell.
Local Services Ads can run inside our Demand Flow system alongside the intent-targeted channels.
Want Google Local Services Ads on its own? Book a call and we will quote it separately.
What we build
Everything it takes to win with Local Services Ads.
Verification support
We walk you through the Google Guaranteed or Google Screened checks so the ads can go live.
Profile setup
Service types, service areas, hours, and photos set up the way Local Services Ads rank.
Budget and bidding
Weekly budget and bid settings aimed at the jobs you want more of.
Fast response
Every lead answered quickly, because response time affects your ranking.
Review requests
Reviews feed your Local Services Ads ranking, so we ask after every job.
Lead disputes
We flag invalid leads so you can get credited for them.
Who it is for
Built for service businesses, in El Paso and nationwide
A good fit
- Your trade or profession is eligible for Local Services Ads
- You can pass Google’s background and license checks
- You can answer calls and messages fast
- You want to pay per lead, not per click
By trade:Roofing,Plumbing,HVAC,Auto repair
In El Paso
We are based in El Paso and run Local Services Ads for businesses across El Paso County and the borderland, and for businesses across the country.
- El Paso
- Horizon City
- Socorro
- San Elizario
- Clint
- Fabens
- Tornillo
- Canutillo
- Anthony
- Vinton
- Montana Vista
- Las Cruces, NM
FAQ
Common questions.
What are Google Local Services Ads?
Ads at the very top of Google search for local services, with a Google Guaranteed or Google Screened badge. You pay for leads, not clicks, and customers can call or message you straight from the ad.
What is the difference between Google Guaranteed and Google Screened?
Google Guaranteed is for home service trades. Google Screened is for professional services. Both mean Google has checked the business. Which one you get depends on your category.
Is my business eligible?
Eligibility depends on your category and location. Many home service trades qualify, and some professional services do too. We check yours on the call.
How is it different from regular Google Ads?
Search ads charge per click and show below Local Services Ads. Local Services Ads charge per lead and show a trust badge. Many businesses run both.
Is ad spend included?
No. You pay Google directly for the leads, from your own account. Our fee covers setup, management, and making sure every lead gets answered.
Do you work outside El Paso?
Yes. We run Local Services Ads for businesses nationwide.
How do Local Services Ads decide who shows first?
Google ranks Local Services Ads on review count and rating, how fast you answer calls and messages, your hours, your distance from the searcher, and how many leads you have paused or disputed. Answering every call and asking every customer for a review are the two biggest levers. Budget matters less than responsiveness.
How much do Google Local Services Ads cost?
You pay per lead, not per click. Lead prices vary by trade and city, from about $15 for a cleaning lead to $50 or more for roofing or HVAC. You set a weekly budget and can dispute leads that were spam or outside your area. There is no fee for the Google Guaranteed badge itself.
How do I get the Google Guaranteed badge?
Apply through Local Services Ads, pass a background check for the business and its owners, and submit your licence and insurance. Approval usually takes one to three weeks. Once approved, the green badge shows on your ad and Google backs the work up to a set amount.
Is Google Guaranteed the same as Local Services Ads?
Google Guaranteed is the badge. Local Services Ads is the ad program that carries it. Home service businesses get Google Guaranteed, and professional services like lawyers get Google Screened. Both run through the same Local Services Ads account.
Is Google Guaranteed going away?
No. Google keeps changing the rules for Local Services Ads, such as how leads are charged and which trades qualify, but the program and the badge are active and growing in 2026. Check the current requirements for your trade before you apply.
What does it cost?
It depends on your market and goals. For home services, med spas, dental, real estate, and ecommerce we have set offers with a guaranteed target, listed on each industry page. For anything else, we quote on a short call. Ad spend is always separate and paid from your own account.
Next step
Ready to see what Google Local Services Ads can book for you?
Book a short strategy call. We will look at your market and what you run today, then tell you which offer fits. If we are not a fit, we will say so.