Campaign A
25 leadsat $22.48 each
Freight consulting · Facebook lead generation
49 Facebook leads in 30 days at $17.70 each.
For Parcel Management Group, we built a Facebook advertising system that captured inquiries and followed up automatically, turning ad clicks into sales conversations.
- 49 Facebook leads
- $17.70 avg cost per lead
- 30 days (Aug 11-Sep 9, 2026)
The challenge
A freight consulting business that needed a predictable source of new inquiries.
Parcel Management Group helps businesses reduce shipping costs and optimize freight operations. They had a strong service offering, but no consistent way to generate new leads.
Cold outreach wasn't scalable. Referrals were inconsistent. They needed a system that could run in the background while they served existing clients, something that would bring qualified prospects to them, not the other way around.
That's where we came in.
The solution
A Facebook ad campaign connected to lead capture and automatic follow-up.
We didn't just run ads. We built the entire system behind the ads:
- Facebook lead-form campaigns targeting freight decision-makers
- Lead capture that pulled inquiries directly into their CRM
- Automated follow-up sequences that engaged prospects immediately
- Two-campaign split test to optimize cost per lead
The goal wasn't just to generate clicks. It was to create a machine that turned ad spend into sales conversations, automatically.
The results
49 leads in 30 days. $17.70 average cost per lead.
From August 11 to September 9, 2026, Meta Ads Manager recorded 49 Facebook lead-form completions.
Campaign B
24 leadsat $12.72 each
Nearly identical lead volume, but Campaign B delivered leads at 43% lower cost. That's the kind of insight you get when you run structured tests, and it's exactly what we use to optimize campaigns over time.
Why this worked
Lead generation isn't just about the ad. It's about what happens after the click.
Most freight companies run ads and hope someone fills out a form. Then they wait. Maybe someone follows up. Maybe they don't.
That's not a system. That's a gamble.
For PMG, we connected three pieces:
- The ad (Facebook lead-form campaigns)
- The capture (CRM integration)
- The follow-up (automated sequences)
When a prospect raised their hand, they didn't fall into a black hole. They got an immediate response. The conversation started while they were still interested.
That's the difference between a lead and a sales opportunity.
What this means for your business
What would 49 new inquiries do for your pipeline?
Think about it:
- 49 people who raised their hand and said "I'm interested"
- 49 conversations your sales team didn't have to cold-start
- 49 opportunities to close business while you were busy serving existing clients
Now ask yourself:
- Who on your team would respond to those inquiries?
- Where would those conversations live?
- What happens when a prospect is interested but not ready to buy yet?
If you don't have clear answers, you don't have a system. You have a hope.
We build systems.
The bigger picture
This is what freight marketing looks like in 2026.
Freight and logistics businesses don't need more "brand awareness." They need qualified inquiries from decision-makers who have a shipping problem right now.
Facebook advertising works for B2B freight when you:
- Target the right audience (not just "business owners")
- Capture leads properly (not just a contact form on your website)
- Follow up automatically (not manually, days later)
PMG's campaign proves it. 49 leads. $17.70 each. 30 days.
That's not luck. That's a system.
Next steps
Want a lead generation system that runs while you're busy running your business?
If you're tired of inconsistent lead flow and want a system that works in the background, let's talk.
Here's what we do:
- Build Facebook ad campaigns that target freight decision-makers
- Set up lead capture and CRM integration
- Create automated follow-up sequences
- Optimize campaigns based on real data (not guesses)