49 FACEBOOK LEADS IN 30 DAYS AT $17.70 EACH.

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A FACEBOOK CAMPAIGN WITH SOMEWHERE FOR EVERY LEAD TO GO

Parcel Management Group is a freight consulting business. Our work brought together a Facebook ad campaign and the system behind it: a way to capture leads and automatically follow up when someone raised their hand.

That connection matters in B2B lead generation. A prospect can show interest while the business is busy serving existing customers. The campaign opens the conversation; the follow-up gives that conversation a next step. We built those pieces together for PMG, then launched the campaign.

THE 30-DAY CAMPAIGN RESULTS

From August 11 through September 9, 2026, Meta Ads Manager recorded 49 Facebook lead-form completions at an average cost of $17.70 per lead. One campaign generated 25 leads at $22.48 each. The other generated 24 leads at $12.72 each.

Nearly the same number of leads came from each campaign, with a meaningful difference in cost per lead. That's useful detail when reviewing where advertising dollars are going. The screenshot shows the two campaign rows and the combined result for the same reporting window.

FREIGHT MARKETING BEYOND THE FIRST CLICK

For a freight or logistics business, an lead is the start of a conversation about a shipping need. Lead capture and automatic follow-up give the team a way to carry that interest forward.

PMG’s project brought advertising and response into the same process. The Facebook campaign created a source of new leads, while the lead system supplied the next step. That's the connection we look for when planning a lead generation campaign: how someone discovers the business, how they make contact, and what happens immediately afterward.

WHAT WOULD 49 NEW LEADS LOOK LIKE IN YOUR PIPELINE?

Start with what your team would do with them. Who responds? Where does the conversation live? What happens when the prospect is interested but needs more time? Those questions help turn an advertising discussion into a practical plan. Bring us your current process, and we can look at the next opportunity together.

THE RESULT AT A GLANCE

• Lead capture
• Automatic follow-up
• Facebook ad campaign