Budget burned on the wrong clicks.
Broad keywords pull in people who were never going to buy, and you pay for every click.
Google Ads management
Google Ads and PPC management services for service businesses, nationwide and in El Paso.
People searching Google are already looking for what you sell. We build and run the campaigns, send the clicks to pages built to convert, and track every call and form back to the ad that drove it.
The problem
Broad keywords pull in people who were never going to buy, and you pay for every click.
A searcher who wanted one service lands on a page about everything and leaves.
If nobody can say which ad booked which job, nobody can say what to cut.
The offer
Google Ads are one of the channels inside our Demand Flow system, aimed at the people purchase intent data says are ready to buy.
Want Google Ads on its own? Book a call and we will quote it separately.
What we build
We start with what you have: what books work, what burns budget, and what to cut.
Keywords and campaigns aimed at people searching for your services right now.
Written for the job the searcher wants, not a generic pitch.
One page per service, built for calls and form fills.
Every call and form traced to the campaign and keyword that drove it.
Budget moved toward what books, every week. The ad account is yours.
Results
Gonzalez & Sons Roofing
We rebuilt their Google Ads account, created storm-damage landing pages, set up follow-up for no-shows, and tracked every estimate from click to signed contract. They went from 2 roofs a month to 8, with 8 contracts signed from 23 qualified estimates.
Read the case studyWho it is for
By trade:Roofing,Plumbing,HVAC,Auto repair
We are based in El Paso and run Google Ads for businesses across El Paso County and the borderland, and for businesses across the country.
FAQ
No. Ad spend is paid straight to Google from your own ad account, so you see every dollar. Our fee covers building and running the campaigns.
Good. We audit the account first and show you which campaigns book work, which just burn budget, and where leads slip through before anyone calls back.
It depends on your market, your competition, and how much work you can take on. We recommend a starting budget on the call, and our ad budget calculator gives you a first estimate.
Local Services Ads are the Google Guaranteed and Google Screened ads at the very top of the page, and you pay per lead instead of per click. We run them too, often alongside search ads.
Google Ads bring calls as soon as they are live. SEO takes longer and keeps paying off. Most businesses start with ads and build SEO underneath them.
Yes. We run Google Ads for businesses nationwide.
Google Ads is the paid listing at the top of a Google search. You pay each time someone clicks. For a service business, it means showing up for "AC repair near me" the minute someone types it, without waiting months for SEO. It is the fastest way to book jobs, and the fastest way to waste money if nobody tracks what each click became.
Yes, when the campaign targets the jobs you want, in the area you serve, and every call is tracked to a booked job. Gonzalez & Sons Roofing went from 2 to 8 roofs a month with Google Ads as the lead channel. It is not worth it if calls go to voicemail or the budget runs on broad keywords across the whole city.
Cost per booked job, not cost per click. Every call and form from an ad is recorded with the keyword and campaign it came from, then matched to whether it became a job. You see spend, calls, booked jobs, and cost per job on one report every month.
Enough to learn, not enough to grow. In most service markets a click costs $5 to $40, so $10 a day buys a handful of clicks and one or two calls a week. Use it to find which searches book jobs, then raise the budget on those. Most of our clients start at $25 to $100 a day.
Google can spend up to twice your daily budget on a busy day, but never more than about 30 times it in a month. Set the daily number at your monthly budget divided by 30. Then watch cost per booked job, not spend.
Yes. You can target cities, zip codes, or a radius around your shop, and exclude areas you do not serve. Set it to where your crews actually go. That stops you paying for clicks from a town you will never drive to.
Calls can come the first day the ads are approved. The first two to four weeks are for finding which searches and ads book jobs, so costs fall over that time. Gonzalez & Sons Roofing went from 2 to 8 roofs a month over six months with Google Ads as the lead channel.
It depends on your market and goals. For home services, med spas, dental, real estate, and ecommerce we have set offers with a guaranteed target, listed on each industry page. For anything else, we quote on a short call. Ad spend is always separate and paid from your own account.
Next step
Book a short strategy call. We will look at your market and what you run today, then tell you which offer fits. If we are not a fit, we will say so.