By Brandon Aubey
What should an El Paso home service owner compare before picking a marketing team?
Pick the team that helps you get found, answer the phone, and book the job. Do not pick the team that only sells clicks.
In El Paso and the borderland, two local teams sell a full system (ads, site, follow-up, AI). Dead River Management publishes plan prices and a written lead promise on Dead River Complete. Strategic Key Marketing sells a custom “customer acquisition system” after a strategy session and does not publish plan prices or a lead-count promise.
If you want booked jobs, compare these five things: booked-job tracking, missed-call coverage, a written lead promise, clear monthly fees, and local proof.
How to compare
| What to compare | Why it matters | Dead River Management | Strategic Key Marketing (public) |
|---|---|---|---|
| Outcome | Clicks do not pay the bills | Built to get leads, answer, and book the job | Sells a full “system” (ads, site, CRM, AI). Public case study reports ad leads, not booked jobs |
| Missed calls | Most owners miss jobs while on a truck | Essentials texts back when you miss a call. Front Desk plans answer text, chat, or the phone | Talks about missed opportunity in audits. No public missed-call plan or price |
| Written lead promise | You need a rule in writing | Dead River Complete: 30 leads in 60 days or we work for free until we get them. Website only. Never on Google Business Profile | No public lead-count or refund promise found |
| Fee clarity | Avoid a bait sales call | Prices on the site: Essentials $97 · Front Desk AI $197 · Front Desk Complete $497 · Local Visibility $297 · Search Growth $497 · Paid Growth $997 + setup + ad spend · Website $0 to build then $97/mo for 12 months. Dead River Complete price comes after a short form | No public package prices. Book a free strategy session. Cost depends on the audit |
| Local fit | Borderland home services | El Paso team. Home service owners. City-only: El Paso, TX · (915) 228-3054 | El Paso-based. Trades plus dental, medical, spa, legal, and more. One client per industry claimed |
Dead River vs a custom system
Choose Dead River Management if you want prices on the page, a small El Paso team, and a written 30-leads promise on the full plan.
Choose a custom audit shop if you want a long strategy session first, commercial video as the main proof, and you are fine not seeing a monthly price until after the call.
We do not knock Strategic Key Marketing. We show the public difference so a busy owner can choose.
Prices in plain words
Essentials is $97 a month. Front Desk AI is $197. Front Desk Complete is $497. Local Visibility is $297. Search Growth is $497. Paid Growth is $997 a month plus $997 setup. You pay the ad platforms for ads. Website is $0 to build and $97 a month for 12 months. Dead River Complete price comes after a short form.
See Dead River Complete for the written 30-leads promise. See all plans.
Call or text (915) 228-3054. El Paso, TX.
FAQ
Who should I hire for home service marketing in El Paso?
Hire the team that helps you get found, answers when you can’t, and books the job. Dead River Management runs the lead-gen and job-booking system for home service businesses. We put plan prices on the site. Dead River Complete has this promise: 30 leads in 60 days or we work for free until we get them.
What is the difference between Dead River Management and Strategic Key Marketing?
Both are El Paso teams that sell ads, a site, follow-up, and AI as a system. Dead River Management shows plan prices and a written 30-leads promise on Dead River Complete. Strategic Key Marketing asks you to book a strategy session and does not publish plan prices or a lead-count promise.
Do you only work in El Paso?
We are based in El Paso and know the borderland. We also help home service businesses in other U.S. cities.
How much do Dead River plans cost?
Essentials is $97 a month. Front Desk AI is $197. Front Desk Complete is $497. Local Visibility is $297. Search Growth is $497. Paid Growth is $997 a month plus $997 setup. You pay the ad platforms for ads. Website is $0 to build and $97 a month for 12 months. Dead River Complete price comes after a short form.
Prices and plans mentioned in older articles may have changed. See current pricing.