STOP YOUR OWN PAGES FROM FIGHTING EACH OTHER ON GOOGLE

All articles · By Brandon Aubey

In short: Four fixes in Google Search Console that help your pages rank. Each one takes minutes, and the first one can move rankings fast.

You run a home service business in El Paso. You do not have time for SEO homework. SEO means showing up on Google when people search for your service. Here is the good news. Most sites have a few problems hiding in plain sight. Fix them and rankings can move fast.

All four fixes use Google Search Console. It is a free tool from Google. It shows which searches bring people to your site. If you do not have it yet, set it up first. Google walks you through the steps.

Fix 1: Two pages fighting for one keyword

Here is the thing. Say two of your pages try to rank for the same search. Google gets confused. It does not know which one to show. So often it shows neither.

1. Open Google Search Console.
2. Click Performance, then Search Results.
3. Click a keyword you want to rank for.
4. Click Pages.

If you see more than one page, you may have a problem. Pick the strongest page. That is the one with the most clicks, or the best fit. Then open the weaker page. Hit Command F, or Control F on Windows. Search for your keyword in the text. Add a link from that spot to your strongest page.

That tells Google which page gets the credit. It will not always hit number one overnight. But I have seen rankings jump very fast from this one change.

Fix 2: One page trying to do too much

The flip side happens too. One page tries to rank for ten different searches. It ends up ranking well for none of them. The fix is to split that page up. An AI assistant can find these pages for you in minutes.

1. Open Google Search Console.
2. Click Performance, then Export. Save the file.
3. Find your sitemap. It is usually at yoursite.com/sitemap.xml. Copy that link.
4. Open an AI assistant. Paste in the export and the sitemap link.
5. Ask it to find pages that rank for many keywords and should be split up.

It will show you every page that is doing too much. Split those into their own pages. Now each page can rank for its own keyword. You stop competing with yourself.

While you are there, ask one more question. Ask it to find keywords you rank for that have no page of their own. Those are the easiest wins on your site. Make a page for each one.

Fix 3: Send votes to the page that makes money

Google treats links like votes. A link from a page it already likes carries weight. So point those votes at the pages that bring in jobs.

1. Open Google Search Console.
2. Click Performance, then Search Results.
3. Click Pages. Find a blog post that already gets clicks.
4. Open that post on your site.
5. Add a link from it to your main service page.

Say you are a plumber in El Paso. You wrote a post on what it costs to repair a water heater here. People find it and read it. Add a link from that post to your water heater repair page. That tells Google the repair page matters. So the repair page ranks higher. And that is the page that makes you money, not the blog post.

Same thing for a roofer. A post on roof repair cost should link to the roof repair page. I know most of you want replacements. Still link the repair page. Do the highest leverage move first.

Fix 4: Dead pages dragging you down

Google is stricter now. AI content is everywhere. So Google cares more about quality than quantity. Pages that nobody clicks can hurt the rest of your site.

1. Open Google Search Console.
2. Click Performance, then Pages.
3. Set the date range to the last 16 months.
4. Scroll down to the pages with zero clicks. Write them down.
5. Now click Links, then External Links.

Any page that shows up under External Links, keep it. Someone else linked to it, and that is worth something. The rest of the zero click pages, consider deleting. If you delete a page, redirect it to a related page. A redirect sends visitors and Google to the new page. Never leave a dead link.

Do these in order

Fix 3 is the fastest. Fix 1 is the one that can move rankings overnight. Fix 2 takes about an hour. Fix 4 takes some thought. That is really it. Honestly, most sites have never done any of them.

Would you rather we handle all of this? That is what our SEO services are for. Or book a strategy call and we will look at your Search Console together.

We can do this for you

You can do everything above yourself. Most owners do not have the hours. Dead River Management builds and runs it for home service businesses. We work in El Paso and across the country. You keep running jobs. We handle the search work. You judge us on booked jobs, not reports. See SEO services, read about the Demand Flow guarantee, or book a strategy call.

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