The emergency call goes to voicemail.
An "emergency plumber" search at 11 PM is the most expensive click in the trade. If nobody picks up, you paid for the lead and someone else got the job.
Plumbing marketing · Nationwide and El Paso
Marketing for plumbers that books the 9 PM call.
A burst pipe does not wait for business hours, and neither does the homeowner. We build the emergency pages, ads, listings, and after-hours phone system that get the call, book the job, and follow up on every water heater quote until it closes.
The problem
The call you miss is the job you lose.
You are under a house, hands full. The phone rings, goes to voicemail, and the caller is already dialing the next plumber. That is a job, gone in twenty seconds.
Water heater quotes drift away.
A $2,500 replacement quote gets a "let me think about it." Without a follow-up text and a call, that job goes to the next plumber who asks.
Ads bring calls you cannot track.
Google, Facebook, and the Local Services Ads all ring the same phone. Without call tracking you cannot tell which one is paying for itself.
You priced the water heater. They said they would think about it. Nobody called back, so they went with whoever did. Follow-up is not pushy. It is how the quote closes.
What we build
The whole system for a plumbing company.
Pages for the work you want
Water heaters, repipes, drain cleaning, slab leaks, and emergency service, each with your service areas, click-to-call on every screen, and a form that texts you the second it is filled out.
Google Ads, Local Services Ads, and Facebook
Search ads for emergencies, Google Guaranteed listings for trust, and Facebook ads aimed at homeowners with water heaters over 15 years old.
Google Business Profile
Categories set to Plumber, Water heater repair, and Drain cleaning, service areas filled in, posts every week, and a review ask after every job.
Phones answered at 11 PM
A missed-call text in under a minute, and an AI receptionist trained on plumbing questions that can book a time when the crew is under a house.
Follow-up that closes the quote
Plumbing quotes close on the follow-up, not the visit. Every quote gets a text the same day, a call the next, and a reminder a week out, until they book or say no.
Tracking by booked job
Every call, form, and text is recorded against the channel it came from. You see cost per booked job, not cost per click.
Results
A plumbing company that did this.
The Pipe Whisperers
From about $60,000 a year to about $250,000 in 24 months with local SEO, Google Ads, Facebook ads aimed at old water heaters, emergency pages, and text follow-up. Investment: $2,000 a month including ads.
Read the plumbing case studyThe offer
$50,000 in new revenue in 45 to 60 days
Or your money back, and we pay you $500 for wasting your time. Ad spend is separate.
See if you qualifyFree tools for plumbers
Guides worth reading
In El Paso
We are based in El Paso and work with plumbers across the borderland, and across the country.
- El Paso
- Horizon City
- Socorro
- San Elizario
- Clint
- Fabens
- Tornillo
- Canutillo
- Anthony
- Vinton
- Montana Vista
- Las Cruces, NM
FAQ
Questions plumbers ask us.
Can you really answer after-hours calls?
Yes. A missed-call text goes out in under a minute. If you want, an AI receptionist trained on plumbing questions picks up, quotes your after-hours rate, and books the first slot. You decide what it can and cannot say.
Do Facebook ads work for plumbers?
For the right job, yes. Emergency work comes from Google. Water heater replacements, repipes, and maintenance plans come from Facebook ads aimed at the right homes, with fast follow-up. The Pipe Whisperers grew on both.
What does it cost?
Plumbing is a Demand Flow trade: $50,000 in new revenue in 45 to 60 days for accepted companies, or service fees refunded plus $500. Ad spend is separate. The Pipe Whisperers invested about $2,000 a month including ads.
Do you work with plumbers outside El Paso?
Yes. We run the same system for plumbers nationwide and adjust service areas and budgets to your market.
How soon do calls start?
Ads and the phone system go live in the first two weeks. Emergency search ads bring calls almost immediately. Water heater campaigns build over the first one to two months.
Do you work with residential and commercial plumbers?
Yes. Residential plumbing runs on emergency search ads, Local Services Ads, and after-hours phone handling. Commercial plumbing adds cold email to property managers and contractors, and a slower follow-up for maintenance contracts. We set the system up for whichever mix you want more of.
What should a plumbing website include?
A page for each service (water heaters, drain cleaning, repipes, slab leaks, emergency service), a page for each area you serve, click-to-call on every screen, a form that texts you the second it is filled out, your after-hours rate, reviews, and your licence number. Spanish pages where your customers use them.
How do I get more plumbing leads?
Answer every call, including after hours. Rank your Google Business Profile for your city. Run search ads for emergency work and Facebook ads for water heaters and repipes. Then text and call every quote until it books. The Pipe Whisperers grew from about $60,000 a year to about $250,000 doing exactly that.
How much do plumbing leads cost?
Bought leads from marketplaces run $25 to $150 each and are shared. Leads from your own Google and Facebook ads usually cost $20 to $80 and are yours alone. The Pipe Whisperers invested about $2,000 a month including ads. Judge any lead by what it costs per booked job, not per name.
What is the best way to get plumbing leads online?
The map pack first, because a Maps call is free and the person needs you now. Then Google Local Services Ads for the Google Guaranteed badge. Then search ads for emergencies and Facebook ads for planned work. All of it fails if the phone goes to voicemail, so fix the phone first.
Next step
Ready to see what this books for your plumbing company?
Book a short strategy call. We will look at your market and what you run today, then tell you if you qualify. If we are not a fit, we will say so.