Summer calls go to whoever answers.
"AC repair near me" in July is the most expensive click in the trade and the one that books before you hang up. A missed call is a lost job and a wasted click.
HVAC marketing · Nationwide and El Paso
Marketing for HVAC companies that books the July call.
When the AC quits at 4 PM in July, the family calls the first company that answers. We build the pages, ads, listings, and phone system that make that company yours, then follow up on every replacement quote until it closes.
The problem
The call you miss is the job you lose.
You are on a roof unit at 105 degrees, phone in the truck. The family whose AC just quit is not leaving a voicemail. They are calling the next HVAC company.
Replacement quotes wait a year.
A $12,000 system quote gets "one more summer." Without follow-up, that install goes to the company that called when it finally failed.
Winter is quiet because nobody planned for it.
Maintenance plans and heating work fill the slow months, but only if they were sold in the busy ones.
You quoted the new system. They said they would get the old one through one more summer. Nobody followed up, and when it finally died, they called whoever answered.
What we build
The whole system for a HVAC company.
Pages for each service
AC repair, AC replacement, heating, maintenance plans, ductwork, and mini-splits, each with your service areas, financing, and click-to-call on every screen.
Google Ads and Local Services Ads
Search ads that scale up in heat waves and scale down when the schedule is full. Google Guaranteed listings for the trust badge.
Google Business Profile
Categories set to HVAC contractor, Air conditioning repair service, and Heating contractor, photos of installs, weekly posts, and a review ask after every job.
Phones answered during the rush
A missed-call text in under a minute, and an AI receptionist trained on HVAC questions: repair versus replace, same-day availability, SEER ratings, financing, and after-hours rates.
Follow-up that closes the quote
System replacements close months after the first quote. Every quote gets a text the same day, a call the next, and a reminder a week out, until they book or say no.
Tracking by booked job
Every call, form, and text is recorded against the channel it came from. You see cost per booked job, not cost per click.
Results
A HVAC company that did this.
The Pipe Whisperers
We have not published an HVAC case study yet. The closest is a plumbing company with the same emergency-call pattern: about $60,000 a year to about $250,000 in 24 months with emergency pages, Google Ads, and text follow-up.
Plumbing result, shown as the nearest trade. Not an HVAC benchmark.
Read the plumbing case studyThe offer
$50,000 in new revenue in 45 to 60 days
Or your money back, and we pay you $500 for wasting your time. Ad spend is separate.
See if you qualifyFree tools for HVAC companies
Guides worth reading
In El Paso
We are based in El Paso and work with HVAC companies across the borderland, and across the country.
- El Paso
- Horizon City
- Socorro
- San Elizario
- Clint
- Fabens
- Tornillo
- Canutillo
- Anthony
- Vinton
- Montana Vista
- Las Cruces, NM
FAQ
Questions HVAC companies ask us.
How do you handle the summer rush and the winter lull?
Ad budgets rise with the temperature and fall when the schedule is full. Maintenance plans and heating pages are sold during the busy months so winter has work booked in advance.
Can you follow up on replacement quotes for months?
Yes. A replacement quote gets a text the same day, a call the next week, and a check-in each month until the homeowner decides. When the old system fails, you are the company that stayed in touch.
What does it cost?
HVAC is a Demand Flow trade: $50,000 in new revenue in 45 to 60 days for accepted companies, or service fees refunded plus $500. Ad spend is separate and paid from your own account.
Do you work with HVAC companies outside El Paso?
Yes. We run the same system nationwide. Service areas, seasons, and budgets are set to your market.
Do you have HVAC results?
Not published yet. Our nearest result is a plumbing company with the same emergency-call business, shown above and labelled as such. We do not claim it as an HVAC benchmark.
Do you work with residential and commercial HVAC companies?
Yes. Residential HVAC runs on seasonal search ads, Local Services Ads, maintenance plans, and long follow-up on replacement quotes. Commercial HVAC adds cold email to property managers and facilities teams and a slower nurture for service contracts. We build for whichever side you want to grow.
What should an HVAC website include?
A page for each service (AC repair, AC replacement, heating, maintenance plans, ductwork, mini-splits), a page for each area you serve, financing options, same-day availability, click-to-call on every screen, a form that texts you, reviews, and your licence. Add a heat-wave page with a same-day promise you can switch on in summer.
How do HVAC companies get leads?
Search ads and Local Services Ads for the summer and winter rush, a Google Business Profile that ranks for AC repair and heating in your city, maintenance plans sold to every customer, and long follow-up on replacement quotes. The company that stays in touch for a year gets the install when the old system finally fails.
How much do HVAC leads cost?
Bought repair leads run $50 to $150 and replacement leads $100 to $300 or more, shared with other contractors. Leads from your own ads usually cost $40 to $120 and are yours alone. Measure cost per booked job, not per lead, and expect it to drop in peak season when demand is highest.
How do I get commercial HVAC leads?
Commercial is a longer sale to property managers, facilities teams, and general contractors. It runs on cold email, case studies, maintenance contracts, and a slower follow-up over months. Search ads still catch commercial emergencies. We set up residential and commercial as separate campaigns with separate reporting.
Next step
Ready to see what this books for your HVAC company?
Book a short strategy call. We will look at your market and what you run today, then tell you if you qualify. If we are not a fit, we will say so.