Storm leads go to the fastest phone.
After a storm, every roofer in town is buying the same clicks. The one who answers in minutes and books the inspection wins the week.
Roofing marketing · Nationwide and El Paso
Marketing for roofers that books the inspection.
A roof is a $10,000 to $30,000 decision made in a hurry, often with an insurance adjuster in the middle. We build the pages, ads, listings, and follow-up that get the call, book the inspection, and keep the job from going to whoever answered faster.
The problem
The call you miss is the job you lose.
You are on a roof, nail gun going, phone in the truck. The homeowner with water coming through the ceiling leaves no voicemail and calls the next roofer.
Estimates die in the insurance wait.
The homeowner is waiting on an adjuster. Two weeks pass. Without follow-up, the signed contract goes to the roofer who checked in.
Nobody can prove which ad paid for the roof.
A $25,000 job came from somewhere. If you cannot trace it, you cannot spend more where it works.
You inspected and sent the estimate for the replacement. They said they were waiting on the insurance adjuster. Nobody followed up, and the roof went to whoever did.
What we build
The whole system for a roofing company.
Pages for each job you want
Roof repair, roof replacement, storm damage, inspections, and commercial, each with your service areas, a gallery, and a free-inspection form that texts you.
Google Ads and Local Services Ads
"Roof repair near me" the morning after a storm is the click that books an inspection the same day. We run search ads and Google Guaranteed listings, and we pause them when your calendar is full.
Google Business Profile
Categories set to Roofing contractor and Roof repair, photos of finished roofs, posts after every storm, and a review ask after every job.
Phones answered after hours
A missed-call text goes out in under a minute and offers two inspection times. An AI receptionist trained on roofing questions can book the slot when nobody can pick up.
Follow-up that closes the quote
Roofing quotes close on the third touch, not the first. Every quote gets a text the same day, a call the next, and a reminder a week out, until they book or say no.
Tracking by booked job
Every call, form, and text is recorded against the channel it came from. You see cost per booked job, not cost per click.
Results
A roofing company that did this.
Gonzalez & Sons Roofing
From about 2 roofs a month to about 8 in six months, at around $25,000 a job, with Google Ads, storm pages, and follow-up. Investment: $3,500 a month including ads.
Read the roofing case studyThe offer
$50,000 in new revenue in 45 to 60 days
Or your money back, and we pay you $500 for wasting your time. Ad spend is separate.
See if you qualifyFree tools for roofers
Guides worth reading
In El Paso
We are based in El Paso and work with roofers across the borderland, and across the country.
- El Paso
- Horizon City
- Socorro
- San Elizario
- Clint
- Fabens
- Tornillo
- Canutillo
- Anthony
- Vinton
- Montana Vista
- Las Cruces, NM
FAQ
Questions roofers ask us.
Do you handle storm season differently?
Yes. We keep storm damage pages and ads ready, raise budgets the day a storm hits, and route every call to someone who can book an inspection within the hour. When the calendar fills, we pull spend back.
Can you help with insurance claim jobs?
We cannot do the claim, but we can keep the homeowner warm through it. Follow-up texts and calls during the adjuster wait are where most roofing contracts are won or lost.
What does it cost?
Roofing is a Demand Flow trade: $50,000 in new revenue in 45 to 60 days for accepted companies, or service fees refunded plus $500. Ad spend is separate and paid from your own account. Gonzalez & Sons invested about $3,500 a month including ads.
Do you work with roofers outside El Paso?
Yes. The same system runs for roofers nationwide. We adjust service areas, storm patterns, and ad budgets to your market.
How fast will I see roofs on the calendar?
Ads and the phone system go live in the first two weeks. Gonzalez & Sons went from 2 to 8 roofs a month over six months. Your first booked inspections usually come inside the first month.
Do you work with residential and commercial roofers?
Yes. Residential roofing, which is mostly storm and replacement work, runs on Google Ads, Local Services Ads, and fast follow-up. Commercial roofing is a longer sale, so it adds cold email to property managers, case studies, and a slower nurture. We build the system to match the mix of work you want.
What should a roofing website include?
A page for each service (roof repair, roof replacement, storm damage, inspections, commercial), a page for each area you serve, a free-inspection form that texts you, a gallery of finished roofs, reviews, your licence and insurance, and the phone number on every screen. Add a storm page you can switch on the day a storm hits.
How do roofing companies get leads?
Four ways that work: Google Ads and Local Services Ads for people searching right now, a Google Business Profile that ranks in the map pack, storm pages and Facebook ads for replacement work, and follow-up that stays on every estimate through the insurance wait. Door knocking and bought leads work until the first storm, when everyone has them.
How much do roofing leads cost?
Bought leads from marketplaces run $50 to $300 each and are shared with other roofers. Leads from your own ads usually cost $40 to $150 and are yours alone. Gonzalez & Sons invested about $3,500 a month, ads included, for about 8 roofs a month, which is roughly $440 per booked roof at around $25,000 a job.
Are roofing leads worth buying?
Rarely. Marketplace leads are sold to three to five roofers at once, so you are racing on price. The same money spent on your own ads, profile, and follow-up brings leads that only you have. Buy leads only to fill a gap while your own system ramps up.
Next step
Ready to see what this books for your roofing company?
Book a short strategy call. We will look at your market and what you run today, then tell you if you qualify. If we are not a fit, we will say so.